Human Potential

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October 2022
New Treatments and Cures, 1000x Cheaper
A new launch, and some thoughts on why we're building Eureka.
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Noah MacCallum
May 2022
January 2022
New Year Reflections
2021 Highs and Lows, 2022 Goals and Intentions
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Noah MacCallum
1
October 2021
July 2021
Life Update: Springtime in Canada
What I've been up to, and the latest on the startup front
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Noah MacCallum
May 2021
March 2021
Behavior Change Part 3: Building Products
This is the final post in a three part series on behavior change, covering theory, case studies, and how to build products for behavior change. The…
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Noah MacCallum
Behavior Change Part 2: Case Studies
This is the second post in a three part series on behavior change, covering theory, case studies, and how to build products for behavior change. Noom…
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Noah MacCallum
Behavior Change Part 1: Theory
tl;dr I’ve been doing some thinking and research on behavior change and wanted to share what I’ve learned. This is the first post in a three part series…
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Noah MacCallum
January 2021
Tech's Optimization Power
Be Careful Where You Point That Thing
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Noah MacCallum
Platforms and Adaptive Systems
Whether in business or biology, complex systems repeatedly exhibit platform-application dynamics, with separation between broadly useful…
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Noah MacCallum
3
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