Human Potential

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A new launch, and some thoughts on why we're building Eureka.
Noah MacCallum
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Things have been going well with Eureka. We've been laser-focused on the product over the last couple months, making it easy to correctly complete an…
Noah MacCallum
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2021 Highs and Lows, 2022 Goals and Intentions
Noah MacCallum
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I'm back in San Francisco, and in my community house Eucalyptus, and the company is going well. Life is good. Company Zain and I are partway through…
Noah MacCallum
What I've been up to, and the latest on the startup front
Noah MacCallum
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We Need New Cures Improving our habits and behavior is undoubtedly a massive opportunity to proactively improve human health, for pennies on the dollar…
Noah MacCallum
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This is the final post in a three part series on behavior change, covering theory, case studies, and how to build products for behavior change. The…
Noah MacCallum
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This is the second post in a three part series on behavior change, covering theory, case studies, and how to build products for behavior change. Noom…
Noah MacCallum
1
tl;dr I’ve been doing some thinking and research on behavior change and wanted to share what I’ve learned. This is the first post in a three part series…
Noah MacCallum
1
Be Careful Where You Point That Thing
Noah MacCallum
3
Whether in business or biology, complex systems repeatedly exhibit platform-application dynamics, with separation between broadly useful…
Noah MacCallum
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Reflections, funemployment, and what comes next
Noah MacCallum
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